Is your website traffic decreasing over time? Using SEO can help boost your organic traffic and increase your page views, which can result in more customers on your site as a new business owner or if you are new to SEO which stands for Search Engine Optimizations. Improving your content can also help with your search engine ranking, especially if your business is in a highly competitive space.
Find Relevant/ Popular Keywords
Understand your audience; knowing your audience can help you pinpoint what they are searching for to solve their problems. Free tools like keywords everywhere can help you find short and long-tailed keywords. Then, incorporate those keywords into your text -copy have words relating to the subject, so your future clients/customers can see it.
View your competitor sites.
Type companies that are similar to you in the area look at their related information on their site and write content around keywords that is similar to your competitor’s text-copy of your competitor. Using the Google search is also a great way to check out more questions your specific audience is asking on search engines. These are easy cases to improve your SEO without spending much money or work.
Use Paid SEO Tools
If you have the budget, using paid tools like SEMrush and Aherfs is the best way to view content on your pages and see if your pages rank for particular keywords. In addition, those websites have easy-to-view monthly dashboards to help you view information critical to your bottom line.
Improve Your Page Loading Times
A slow website can turn off potential customers; large images, unused JavaScript, and render-blocking are just a few issues when using Google Page Speed Insights to improve your website speed. People don’t like waiting on answers so having a website with fast speed is essential.
Do you need a web design company in Houston Texas to help you improve SEO? Send us a message today.
