Test your speed using tools
Test your site on multiple speed check websites like Pingdom, Google Page Speed Insights, and Gtmetrix. Using Google Page Speed Insight is best since Google ranks your website based on the website’s performance. Going through the Goggle checklist of items, it’s best to work on the more complex things first, such as unused javascript, and work your way down to more specific items like image compression.
Minimize HTTP Request
As we pile on more page components such as images, stylesheets, scripts, and more, it will take a page more time to render.
Tips to improve the site speed are:
- To simplify your designs
- Reduce the number of elements on the page
- Avoid more images; instead, use CSS
- Merge multiple stylesheets
- Decrease the number of scripts and insert them at the bottom the page, so the request can be made at the very last
Reduce server response time
Your server response time should be less than 200ms. Check the response time using Google PageSpeed and and Google Developer Tools to see the response time of each time on screen.
Enable Compression
The compression method can be used when large pages take more time to load. For example, suppose if a page has excellent quality content and images take more time to load. Then, compression can be considered one of the best web optimization techniques. Great tools like lazy load can allow image compression to reduce large image and video sizes.
Fix all broken links
Broken links cause users to leave the site and lose users, so fixing broken links is essential for every site. In addition, fixing broken links can reduce the bounce rate, which improves the user experience.
Tools for fixing broken links are
- Google Webmaster Tools
- Screaming Frog SEO Spider
- Ahrefs
- SEMRUSH
